Slide Design – Nike, Witness Greatness Campaign

Introduction

Hey Everyone! I am back again with another project with my Visual Design class. The past couple of weeks we have been using all of the programs we have learned over the semester into what seems like a Final Project. For two weeks we recreated one of our favorite advertisements that we had seen and the past two weeks we have been designing a slide show to show off what we have learned.

Slide Show

Overall Design

While creating this ad I wanted it to resemble the original one with LeBron James. The reason I was drawn to this ad was because of the simplicity and I think that is something that I have always loved about Nike. They never overdo it with their ads and it always shows the athletes rising to greatness. Another reason I loved this ad was because of the faded look they give their athletes. In one sentence you know that you are seeing history and that one day we are going to talk about the athlete as one of the all time greats. While creating mine I wanted to show a similar thing with Gordon Hayward. Every season he has become a better player and I feel like the mantra “We Are All Witnesses” was very fitting.

Images Used

Conclusion

In closing I feel like these programs are great and have many different uses. Being able to use them to create my own ad for a school project and having it be of one of my favorite players in the NBA was very rewarding and I enjoyed it very much. I hope that I was able to embody the same message Nike was trying to convey to their consumers.

Works Cited

Gordon Hayward Image – Google Images – Gordon Hayward

Lebron James Ad – Google Images – Lebron James Nike Ad

These images were simply used for a school project and all of the rights belong to their respected owners. Thanks!

 

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The King – Witness Campaign (Nike)

This is an ad that Nike ran a couple years ago. They used the mantra “We Are All Witnesses” and used different athletes to show how we are witnessing history. This one in particular shows LeBron James during his years in Cleveland before he left for the Miami Heat. The ad was ran as LeBron James made his first appearance in The Finals.

The first thing I notice with this ad is the contrast used between the black background and the grayed out version of LeBron James. This provides a stark contrast while still allowing the viewers to see LeBron. The reason why this stands out to viewers is because of the feeling it provides. They are conveying a message that we are witnessing history and the grayed out version of LeBron with the black background really has the contrast that provides that feeling to viewers.

The repetition that I see throughout this ad is the muted coloring. I thought it was interesting how they decided on not using any color through out it but at the same time I think it made the entire ad really powerful. The lack of color that is repeated through the ad really conveys the history feeling that they are trying to get across to their audience.

The alignment that was used on this ad was a center alignment. I know the book talks about not using this very often because it is normally a weak thing to do but in this case I thought it was great. In this case it still shows the strength of the lines while still allowing the viewers to be drawn to the middle of the ad.

The proximity here is perfect. The reason being they have the words placed above his head in the exact way that the chalk would be up in the air during the pregame ritual that LeBron James is famous for. It also helps that they really only want the viewers to focus on two things. LeBron and the words above his head. If they had anything else then the ad would become cluttered.

Lastly the entire ad is void of color. Outside of the gray that they have LeBron James shown in. I really think this helps the ad though because it really shows the history aspect of the ad that I was talking about earlier in the post. They really wanted to show that we are witnessing history and I feel that the lack or color and the gray that it shows really illustrated that.

In conclusion I think the contrast, alignment, and color really allow this to be a successful ad. They want us to see that we are witnessing something great and from the lack of color and the everything else the ad incorporates, it allows us to see that we are witnessing history. All of this fits what Nike in general tries to show to their customers. They try to show that their gear is what will make them great. That if LeBron James is wearing Nike and doing these great things then you can do these things as well.