Slide Design – Nike, Witness Greatness Campaign

Introduction

Hey Everyone! I am back again with another project with my Visual Design class. The past couple of weeks we have been using all of the programs we have learned over the semester into what seems like a Final Project. For two weeks we recreated one of our favorite advertisements that we had seen and the past two weeks we have been designing a slide show to show off what we have learned.

Slide Show

Overall Design

While creating this ad I wanted it to resemble the original one with LeBron James. The reason I was drawn to this ad was because of the simplicity and I think that is something that I have always loved about Nike. They never overdo it with their ads and it always shows the athletes rising to greatness. Another reason I loved this ad was because of the faded look they give their athletes. In one sentence you know that you are seeing history and that one day we are going to talk about the athlete as one of the all time greats. While creating mine I wanted to show a similar thing with Gordon Hayward. Every season he has become a better player and I feel like the mantra “We Are All Witnesses” was very fitting.

Images Used

Conclusion

In closing I feel like these programs are great and have many different uses. Being able to use them to create my own ad for a school project and having it be of one of my favorite players in the NBA was very rewarding and I enjoyed it very much. I hope that I was able to embody the same message Nike was trying to convey to their consumers.

Works Cited

Gordon Hayward Image – Google Images – Gordon Hayward

Lebron James Ad – Google Images – Lebron James Nike Ad

These images were simply used for a school project and all of the rights belong to their respected owners. Thanks!

 

Photoshop Advertisement

Introduction

Hello Everybody! I am back with another project for my Visual Design class and for the past two weeks we have been working with Photoshop. I was excited to use this Adobe program because I thought it would be the one I was best at. However there is much more to this program than I was expecting and it has had quite the learning curve. The assignment was to design an ad for a boring piece of household or office product. I was assigned a trashcan!

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Facebook Ad

TV Ad

Unaltered Ad

Overall Design

When I was assigned a trash can I wasn’t exactly sure where I wanted to go with the ad. I started by listing off a bunch of things and brainstorming different ideas on what would be good for selling a trash can. I wanted this to be geared towards families and realized that some houses get really messy and I wanted to aim the ad towards it being strong enough to overcome the biggest messes. From that I got the idea that a garbage can having muscles would be a clever way to show how strong the garbage can was. I blended the two images together and then used one of the Photoshop tools to make the muscles blend into the trashcan so it looked like the garbage can itself had the muscles.

Images Used

 

Conclusion

In conclusion I just wanted to say that this was a great program to use. I really enjoyed the overall aspect of what this project involved because it allowed me to become even more familiar with the different programs that Adobe contains. I feel like I have a much better understanding, not only of Photoshop but of the entire Adobe program in general.

Works Cited

https://www.pexels.com/photo/abandoned-broken-building-decay-236692/

http://www.homedepot.com/catalog/productImages/1000/41/41c933d7-885f-468d-8f32-111c59be6005_1000

https://www.google.com/search?site=&tbm=isch&source=hp&biw=1536&bih=735&q=trash+can&oq=trash+can&gs_l=img.3..35i39k1j0l9.3721.4971.0.5073.10.10.0.0.0.0.93.638.9.9.0….0…1.1.64.img..1.9.632.0.91iGzstozW4#tbm=isch&q=rubbermaid&imgrc=bZumlddcNlwrDM:

 

 

 

 

Christmas Icons

Introduction

Hello Everyone! This week in the Visual Design section of my blog I am going to be talking about the icons that I have been making with the Illustrator program that Adobe offers. This post is going to be really similar to the Magazine Spread post that I made a couple of weeks ago. This class is really geared around these programs and it has been good to be learning these programs for future use. Once again this was another program that I had absolutely no experience with! However I think I fared far better this time when it came to figuring out what I needed to do and what I needed to learn. This  The last two weeks our teacher assigned us the task of creating 4 icons that centered around a certain topic of our choice. I decided on Christmas because I felt like it was something that adults and children could relate to and would enjoy seeing.

Icons

Overall Design

As far as the overall design goes, I wanted to focus on Christmas because it was something that I felt like everybody could relate to. I think when people see Christmas they are filled with warm feelings and happy memories and it brings them back to either their childhood or family times. The shapes used for all the characters were similar and I wanted to model the faces in a similar manor as to show the consistency of the icons. I debated on a couple of different designs. My early designs had full bodies but I decided that they would be better suited as icons if they had simply their heads. As far as the colors go, I decided that I wanted them to be warm and welcoming. I just feel like there is a certain warmth that comes from Christmas and I wanted that to be replicated in every aspect of these icons. As for my target audience, I really wanted to gear these towards children. I think children are the driving force behind Christmas a lot of the time and I feel like they are the ones that really get the parents excited about Christmas. That is why I wanted to gear these towards kids everywhere.

Conclusion

In closing I decided that this entire project was enjoyable as well as a great learning experience. I really hadn’t ever had the opportunity to use this program and I noticed that there were a lot of similarities between using Illustrator and InDesign. I hope everybody is able to see the theme and meaning behind these icons. They were enjoyable to make and I feel like the theme is something that everybody would be able to identity with and relate to.

Sacred Homes, Sacred Temples

Introduction

Hello Everybody! It is good to be back and posting in the Visual Design section of my Blog because I have something that I have been working on for the past two weeks that I am excited to share with everybody. Two weeks ago we got the assignment that we would be creating our own magazine spread using a couple of different programs that Adobe has to offer, mostly the InDesign program that is available. I was somewhat nervous to be doing this because I had absolutely no experience with this program and didn’t have any idea how it was supposed to work and how I was expected to create this spread. However I have learned the program to a point where I feel like I have designed something to be proud of. In this post I am going to be talking about my spread and some of the different things that I used and some of the things that I feel like I have improved on during my time creating this spread.

Magazine Spread

  

Overall Design

When I was approached with this assignment, I was told that I needed to find an article from lds.org that I wanted to create the design to and I settled on the article Sacred Homes, Sacred Temples by Gary E. Stevenson. This has been one of my favorite talks because it really shows us how important temples are in our lives and how we can have better homes and happier families when we model our homes after the temple. The inspiration that I had behind the design was that I wanted to focus and gear this towards anybody that is a part of a family and anybody that is going to have future families. I wanted the lack of color to symbolize how different our homes can be when we don’t have the light of the temple guiding us and pointing us in the correct direction. I felt like the typography used really illustrates a clean look that allowed the reader to clearly see what needed to be read. It mimicked the feeling that can come from having an organized home modeled after the temple.

Photography Used

 

I was the photographer for both of these pictures and they are of the Salt Lake City temple and the Rexburg temple. I applied the rule of thirds to both of them and I felt like they were really applicable for the talk that I decided on when I was working on this assignment. They are some of my favorite pictures that I have taken and I felt really good about inserting them into this project that I have been working on.

Conclusion

In conclusion I just wanted to talk about what this talk means to me and how I feel this was a fitting design to display what it is trying to tell us. I think a lot of the time in our lives we feel like we are really alone and there is a lack of light and color that is being displayed and it is easy for us to feed off of that. I wanted this design to reflect that feeling to show that we aren’t alone and that we aren’t the only ones that have feelings like that. I felt like the lack of color really allowed the reader to focus on what the talk is telling us and that by not flooding our senses with a lot of color or an overuse of images that they can then focus on what the message is trying to teach us.

Works Cited

https://www.lds.org/general-conference/2009/04/sacred-homes-sacred-temples?lang=eng

Methods – Photography

Today I am going to be talking about a couple of different methods that I have learned in my Visual Design class so far. The things included will be Rule of Thirds, Leading Lines, and Depth of Field. I will be posting pictures that include both my personal work and the works of others.

Rule of Thirds

Photo by Jason – http://abduzeedo.com/superb-rule-thirds-photography

Here we have a great example of Rule of Thirds. Rule of Thirds is something that was created to give pictures focal points for the natural eye to follow. The bird here has been shown to be in one of the cross hairs or in one of the main focal points. Our eyes are immediately drawn to the bird on the branch and instead of having the photo centered on the bird, we have a much more natural looking picture.

Photo by Kent Day

In my own personal photo you can see once again that the water tower is the focus of the picture but by placing it on one of the main focal points. You can once again see that by placing it in this position that it creates a much more natural photo and allows that scenery to be a compliment to the water tower.

Leading Lines

Photo by Gitte Stark – http://mashable.com/2013/08/06/leading-lines-photos/#jQbzuKJZFiqC

Leading Lines is one of my favorite methods in photography because it is something that really guides the viewers eyes. When we allow the natural lines of the world around us to be a guide in our photography then we create very natural and pleasant pictures for our viewers. The natural lines of the image really direct us into the main focal point of the picture. This one in particular is great because you can see how the bridge naturally guides the viewers eye to the end of the picture.

Photo by Kent Day

As you can see in my own personal photo, the lines of the road and telephone lines naturally guide the eye to the center of the picture. Leading Lines really is one of my favorite techniques in photography because it really creates interesting images and can be a really effective tool in guiding viewers eyes to what they are supposed to be viewing.

Depth of Field

Photo found at https://onextrapixel.com/30-examples-of-shallow-depth-of-field-photography/

My third and final method that I will be talking about is the Depth of Field method. This method in particular is very effective in showing distance and length. In the picture shown above you can really see the distance and length of the neck of the guitar to the hand that is strumming. It really creates the illusion and gives you a greater appreciation for the length of the guitar in the musicians hands.

Photo by Kent Day

As you can see here, there is a distance being shown between the two billiard balls placed on the table. Having the picture focused on the red ball has created the effect of distance between the two of them. It really is an effective method and really allows the photography to show a distance between the two of them.

Conclusion

In conclusion, all three of these methods really allow for great photography. They are things that I am glad to be learning because they have already improved my pictures greatly. When we utilize one or two or even all three of them in one photo they allow us to create natural pictures that are pleasing to the eye.

 

Car or Career? – Honda

Introduction

This is an advertisement that was run by Honda and it was a part of their “The Power of Dreams” campaign that they ran. The item that they are depicting in this current ad is that of the Honda Brio. I wasn’t able to find out who the designer was but I found the image on Google Images. The overall appeal of this ad has a lot to do with the typography that is being used. It jumps out at you and really catches your eye.

http://world.honda.com/pod/

Analysis

The first typography that is used in this ad is clearly of the Decorative variety. The reason being is that I would have no desire to read an entire book in this font. It is very well suited for what it is doing but it is not well suited for much else. You can definitely tell that it is trying to express the point of the ad and jump out and grab your attention. It is bright and fun and entertaining but I wouldn’t want to use this font for anything else.

The next typography would fall under the category of Sans Serif. The reason being because there are no sarifs found anywhere on the text. It is completely even throughout the text. The other thing that stands out to me is the fact that all of the text is mono weight and there is no thick/thin transition throughout any of the text. They are the same thickness throughout the entire sentence that is being used.

The elements that make the typography contrasting have a lot to do with the color and the architecture of the font itself. On the decorative font you have crazy colors and shapes and it is very different throughout the entire thing. They use different objects for some of the words and it really jumps out at you. Compare that to the Sans Serif font and you have a very professional and clean look. It is attractive because of the consistency throughout the entire thing. It is solid black and you can tell it is meant to be an afterthought but it is the second thing my eyes are drawn to.

Conclusion

Overall you can tell that the typography was the main point of this entire ad. It is the center part and really dominates everything while the car sits beneath it. They are hoping this catchy slogan will make you want to consider buying a Honda Brio or just buy a Honda vehicle in general. The color and everything from the Decorative typography really jump out and catch your eye and draws you into the advertisement. I really feel like this ad accomplishes what it wants while it invites everybody in and encourages us to check the ad out. On the google images page it was the first one that jumped out at me and I think that speaks a lot to how well the ad was designed.

 

The King – Witness Campaign (Nike)

This is an ad that Nike ran a couple years ago. They used the mantra “We Are All Witnesses” and used different athletes to show how we are witnessing history. This one in particular shows LeBron James during his years in Cleveland before he left for the Miami Heat. The ad was ran as LeBron James made his first appearance in The Finals.

The first thing I notice with this ad is the contrast used between the black background and the grayed out version of LeBron James. This provides a stark contrast while still allowing the viewers to see LeBron. The reason why this stands out to viewers is because of the feeling it provides. They are conveying a message that we are witnessing history and the grayed out version of LeBron with the black background really has the contrast that provides that feeling to viewers.

The repetition that I see throughout this ad is the muted coloring. I thought it was interesting how they decided on not using any color through out it but at the same time I think it made the entire ad really powerful. The lack of color that is repeated through the ad really conveys the history feeling that they are trying to get across to their audience.

The alignment that was used on this ad was a center alignment. I know the book talks about not using this very often because it is normally a weak thing to do but in this case I thought it was great. In this case it still shows the strength of the lines while still allowing the viewers to be drawn to the middle of the ad.

The proximity here is perfect. The reason being they have the words placed above his head in the exact way that the chalk would be up in the air during the pregame ritual that LeBron James is famous for. It also helps that they really only want the viewers to focus on two things. LeBron and the words above his head. If they had anything else then the ad would become cluttered.

Lastly the entire ad is void of color. Outside of the gray that they have LeBron James shown in. I really think this helps the ad though because it really shows the history aspect of the ad that I was talking about earlier in the post. They really wanted to show that we are witnessing history and I feel that the lack or color and the gray that it shows really illustrated that.

In conclusion I think the contrast, alignment, and color really allow this to be a successful ad. They want us to see that we are witnessing something great and from the lack of color and the everything else the ad incorporates, it allows us to see that we are witnessing history. All of this fits what Nike in general tries to show to their customers. They try to show that their gear is what will make them great. That if LeBron James is wearing Nike and doing these great things then you can do these things as well.